Hey, my name’s Phil Turpin and I founded Moo Digital.

Look, I’ve been building websites since before 2010, and I built software for multinational corporates for over a decade before that.

I’ve seen enough projects go belly-up to recognise the patterns. More importantly, I’ve seen too many small businesses get burned by agencies who treat them like they’re not a priority.

Here’s the thing: The big players know these red flags. They’ve got procurement teams and project managers watching for them. But established small businesses? You’re competing with those bigger players while also trying to avoid getting screwed by web agencies who squeeze you in between their corporate retainer clients.

That’s BS. You deserve the same protection.

Most business owners don’t spot these warning signs until they’re £10k in and nothing’s working. By then, you’re stuck between expensive rework with a new vendor or chucking good money after bad.

It doesn’t have to be this way.

I’ve put together a straightforward guide that shows you the five red flags to watch for before you commit to anything. The same things the big companies look for, but written for people running real businesses who need their websites to actually work.